A public broadcasting company is essential to a democratic society in the 21st century. This belief is evident in the VRT mission statement. This mission describes:
The mission reflects the VRT’s ultimate objectives.
The VRT is the Flemish public broadcasting company of everyone and for everyone.The public broadcasting company provides audiovisual programmes and services to a wide audience on all platforms, independent of commercial or political influence.It focuses on quality, durability, and community sense. The VRT has six leading principles.The public broadcaster:
COMmunicate and collaboRAte in extendeD rEality
Media Orchestration - Sensor to Screen
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