ITEA 4 styling

Fresh, flexible, global and dynamic

In front of you is the ITEA Magazine, which we proudly present in a newly upgraded style. As you may expect from ITEA, this new style comes with a personal story and we’d love to take you down this road.

In the design, ITEA’s ambitions – innovation, business impact, customer engagement, open collaboration and happiness – were translated into a set of characteristics which could be linked to each of the following ambitions: connection, movement, energy, transformation and dynamism. By also taking into account the symbiosis of the technological and human character of ITEA and its strong Community, as well as the ‘happiness factor’ that clearly differentiates ITEA from other innovation programmes, a completely new style was born which nevertheless respects the strong and successful track record of ITEA.

Fresh & sustainable

Despite being based on a very strong legacy, ITEA 4 is a new beginning. The ITEA colours have therefore been refreshed. A fresh green colour reminds one of spring – the ‘breeding ground’ for new life representing the many new innovations (but also new ecosystems, business relations, partnerships and even friendships) that have their origins in ITEA.

Alongside new, ground-breaking innovations, ITEA 4 also focuses on sustainable growth. The daily life of every human is becoming more connected and digitalised but the resources of our planet are scarce and must be used with great care. These are challenges that we all face and can only be overcome by the continuous and sustainable improvement of each process through collaboration between diverse industrial members. ITEA 4 will master the new major trends in the market that help create wellbeing and sustainability in society. ITEA 4 Sustainability.

The stronger contrast with the new black boosts both colours, like ITEA boosts innovations and the projects boost happiness and impact for both the economy and society.

Open to global collaboration

Since its origin, ITEA had stood for Information Technology for European Advancement. ITEA now stands for its strong and innovative Community from Europe and beyond. As ‘the Masters of Digital Transformation’, ITEA is the home for software innovations and a ‘family’ that brings happiness to the world with its game-changing solutions . And innovation doesn’t stop at the border. ITEA encourages global collaboration, e.g. with our strong Canadian and Korean partners, and is also inviting new countries like Singapore to participate in our projects.

This is why ITEA’s ‘E’, originally for ‘European’, is no longer highlighted in our new style, giving ITEA a strong brand and indicating openness to all interested parties worldwide.

Dynamic environment

We live in a rapidly changing environment. What was ground-breaking yesterday is outdated tomorrow and adaption is needed constantly. In this world, where standing still actually means moving backwards, ITEA is also evolving and innovating itself continuously. Within the new Eureka Clusters Programme, there is no longer an eight-year mandate for the Clusters to execute their programmes. A four-year Multi-Annual Plan (MAP) is submitted in which a strategic approach on topics which are of common interest between Public Authorities and industry are developed and implemented. Each year, an Annual Operating Plan (AOP) is updated, enabling an adjustment of the programmes to current priorities in order to remain at the forefront of innovation.

Our new identity shows movement in this dynamic environment. Each design is changing, demonstrating transformation and dynamism. None of the designs use an element that stays the same; there are all evolving.