ITEA is the Eureka Cluster on software innovation
ITEA is the Eureka Cluster on software innovation
Customer Workshop on Smart Mobility

WANTED: experts in the domain of Smart Mobility

to solve the challenges resulting from the ITEA customer workshop
Success story lines

For the fifth time, ITEA has put the customer in the spotlight during the ITEA international customer workshop. The workshop took place on 12-13 June – during the Kista Mobility Week – and was kindly hosted by Ericsson, for which we are very grateful. This year’s focus was Smart Mobility and - with over 50 participants - it was the biggest workshop that we’ve organised so far. This clearly shows the importance and relevance of the topic of Smart Mobility.

The following companies took part:

Customer Industry SME
Airbus / EIP-SCC Airbus Applanix Corporation
Bosch Corporate Mobility Management Bombardier Bumbee Labs
Drive Sweden Bosch Carmenta
Ford Otosan Ericsson ESI ITI
Nordhessen region Thales Digital Factory Esri Canada
Stockholm city Tofaş Eteration
Tampere city Turkcell Technology Fortran Traffic Systems Limited
Trafikverket Volvo Group Connected Solutions Geotab
Transdev Group   Honk Mobile Inc
Turku city   International Road Dynamics Inc
UAV-Dach   Navya
Urban ICT Arena - Kista   Solace Corporation
Volvo Cars   Technolution
Contributors   TMOB
Eyüpsultan Municipality - Istanbul   ViNotion
Göteborg   Visy
Transport for London    

After a short welcome address and explanation, everybody was invited to check out the demos from the Kista Mobility Week, showing autonomous vehicles, connected (and remote) driving, emergency drone cases and remote, on-board diagnosis for ambulances. Afterwards, a set of customers presented their most urgent Smart Mobility challenges and Philippe Letellier presented the 16 SMEs that attended the workshop. During the breaks and the networking dinner at the end of the day, the participants had the opportunity for one-on-one discussions to get to know each other and to better understand the customer’s problems and the potential of the large and small industries’ technologies.

Hereafter, we’ve made a short summary of the customers’ challenges, which were notably rich and diverse. The full report, including additional explanations per challenge, can be found at:

1. MaaS challenges

The multiplication of different means of transport leads to a demand for Mobility as a Service (MaaS) that covers all means of transport, a common payment solution and a travel planner. MaaS must ensure a balance of all of a city’s macro-needs, such as:

  • Energy and carbon optimisation
  • Pollution reduction
  • Accident reduction
  • Improved accessibility
  • Better connections to sparsely populated areas

Other MaaS challenges cover real-life data acquisition, infrastructure costs, individualised journeys, multi-tenant digital twins, multi-criteria optimisation for end users and cities, political demand and the value chain stakeholders’ collaborations.

2. Business models

Creating sustainable business models is a challenge. Many questions arise: How do we uphold a margin with open data? What is the role of open data and the data economy (scalability)? How can we maintain a cost-effective single-fare traffic system? In addition, challenges exist regarding supportive regulations, such as tax legislation (benefit taxation, tax rules for the sharing economy, rental car legislation, etc.).

3. Specific challenges

In addition, some more specific challenges were mentioned by customers.

  • The mobility industry is being challenged by new technologies (e-mobility + connected cars) and consumer trends (sharing economy + ecological awareness).
  • Autonomous vehicles intend to be a big change in the full value chain, going from OEMs to e-commerce for car manufacturers.
  • How do we cross a river in an efficient way without a bridge or tunnel?
  • The optimisation of parking.
  • Sloped topography and historical environments.
  • Rubbish disposal, elimination of human labour, the optimisation of street occupation, noises and smells.
  • Increasing safety through more automation for transport agency workers.
  • The deployment of drones requires public & private support, ground & air synergies and co-creation with citizens.

4. Internal challenges for cities

  • Cities’ populations are projected to grow.
  • Politicians can change every four years, so who decides what and when?
  • Data sharing, taking into account social security and integrity, is a prerequisite for development and trust.
  • City planning uses a lot of different simulators (city fluidity, security situations, sound, air quality) alongside GIS and visualisation tools that target different sectors of the public.
  • The issues of identification and personal confidentiality are constantly being updated.

Smart Mobility workshop


After this first day, in which the challenges for cities were gathered, the second day was dedicated to a large, open brainstorm between customers and industry. This analysed the potential room for solutions and identified some areas which deserve R&D projects, targeting impact on the market as we are so used to set up in ITEA.

This brainstorm was organised along three parallel sessions working on:

  • Session I: System of Systems
  • Session II: Rules, Legal Aspects and Business Models
  • Session III: Different Vehicles and USPs

During these parallel sessions, several zones of interest were identified:

Session I: System of Systems

  1. Open MaaS platform
  2. Autonomous vessels
  3. Traffic control & safety
  4. Logistical organisation
  5. Drones
  6. Energy

Session II: Rules, Legal Aspects and Business Models

Two ideas for potential proposals have been identified:

1. Control Tower
This control tower will target different purposes (land-based traffic), each involving several use cases including standardisation, data categorisation and sustainable and successful business models.

2. Urban logistics
A challenge is to match freight exchange (shippers, carriers, etc.).

Session III: Different Vehicles and USPs

Autonomous ferries and autonomous shuttles were discussed together and this led to a set of research challenges:

  • Acceptance/accessibility/cybersecurity
  • Crowd control
  • Well-designed interactions between vehicles and passengers
  • Interaction rules for other traffic
  • Risk management
  • Impact on city planning
  • Changing the mindset of people and companies
  • Winter conditions in the current operational domain of shuttles
  • Evaluation of sensor quality

It would be very interesting to investigate the design of possible connections from the ferry onto the shuttle.

More information on each topic discussed during these sessions can be found in the full report:

We invite you to read the full report and to use this valuable input to create or join a customer-oriented idea for a project proposal in ITEA 3 Call 6!

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