02 September 2019
The ultimate dream for any business is to be closer and closer to the users and customers to better respond to their needs. This proximity is expected to generate more Average Revenue Per User (ARPU), a smaller churn, better word of mouth and thus a scale up of the business. Until now it had been just a dream, a kind of grail, but we are now in the digital era and many ITEA projects deliver some unique results on the full digital loop to overcome this challenge.
05 July 2016
On 21-22 June in the Berlin Bosch premises and with the support of the Charité hospital, ITEA organised its second international customers & end-user workshop on Smart Health.
The aim of these workshops is to strengthen even more the ITEA community in his recognised business impact focus. We observed that our projects, which involve the end users from the beginning, are delivering more regularly fast exploitation. We are convinced, that it is because we try to respond to actual demands of the users, that our innovations are spreading quicker on the market. Thus our industrial board decided to introduce this annual event focussed on a dedicated theme. Last year it was on Smart City, this year on Smart Health; topics of prime importance for society, for innovation potential and for our ITEA community.
05 November 2015
The R&D programme dilemma is to define a detailed roadmap to select the best proposals on this roadmap. This detailed roadmap has to be defined when everybody is more and more conscious that we are in front of a “wall of innovations”. The key question is not so much to have an idea of innovation rather than to decide on where to invest.
Thus when an R&D programme is too directive with the support of so-called experts, many companies may feel that the programme and its experts are pointing in the right direction. They try to respond as best as possible along these directions. The result is that the companies innovate in the direction proposed by the R&D programme and the R&D programme becomes the actual customer.
15 September 2015
The ITEA board decided to strengthen even more the business orientation of the ITEA programme by setting up customer and end-user workshops. The target of these new workshops is to clarify the international customers and end-user needs and to build our future ITEA proposals from these actual urgent demands.
The theme of the first workshop was Smart City and gathered several cities, industrials and SMEs.
The quality of the job done during this workshop will ensure that we now have the right input to set up ITEA proposals on Smart City with high potential. We forecast several proposals during our next PO Days, taking place on 22-23 September in Brussels.
Pleased to meet you there!
16 June 2015
The EUREKA Cluster ITEA pushes innovation and targets business impact. We observed in many of our projects how it makes the difference when a project integrates some end users in its core team. To target the market, the first step is that research actually responds to user demand. User demand is rarely expressed in terms of a document that clearly outlines the demand but rather it is a deep interaction between users and engineers.
It is exactly what occurred with the ITEA RECONSURVE project where a team of innovators works directly with the Turkish coast guard to develop a sophisticated system vision crossing different real-time sensor data to allow the operator to analyse a complex situation with hundreds of simultaneous tracks.
5 results on 1 pages