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02 September 2019
The ultimate dream for any business is to be closer and closer to the users and customers to better respond to their needs. This proximity is expected to generate more Average Revenue Per User (ARPU), a smaller churn, better word of mouth and thus a scale up of the business. Until now it had been just a dream, a kind of grail, but we are now in the digital era and many ITEA projects deliver some unique results on the full digital loop to overcome this challenge.