ProductPositioning : public class
Created: |
2009-02-12 10:08:50 |
Modified: |
2010-04-07 14:56:30 |
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Project: |
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Author: |
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Version: |
1.0 |
Phase: |
1.0 |
Status: |
Proposed |
Complexity: |
Easy |
Advanced: |
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UUID: |
{C090E565-10F6-4565-AB1F-2540FE18C362} |
Appears In: |
Needs |
<p>The problem positioning represents an overall brief statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace which gives the opportunity to establish traceability from artifacts created later, for example to provide rationales to design decisions or trade-off analysis.<br/></p><p><br/></p><p>Positioning is assumed to belong to a particular context, typically a system, but also for a smaller part of a system.<br/></p>
- Attributes
- Associations From
- Other Links
Attribute |
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public String drivingNeeds |
Notes:
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Brief statement of key benefit; that is, the compelling need for the product.
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public String keyCapabilities |
Notes:
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Brief statement of the key capabilities
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public String primaryCompetitiveAlternative |
Notes:
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Brief statement of primary competitive alternative
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public String primaryDifferentiation |
Notes:
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Brief statement of primary differentiation
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public String targetCustomers |
Notes:
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Brief statement of target customers.
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Element |
Source Role |
Target Role |
Details |
BusinessOpportunity
Class
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Name:
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Name: productPositioning
The optional ProductPositioning provides an overall statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace.
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