ProductPositioning : public class
Created: 2009-02-12 10:08:50
Modified: 2010-04-07 14:56:30
Project:
Advanced:
<p>The problem positioning represents an overall brief statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace which gives the opportunity to establish traceability from artifacts created later, for example to provide rationales to design decisions or trade-off analysis.<br/></p><p><br/></p><p>Positioning is assumed to belong to a particular context, typically a system, but also for a smaller part of a system.<br/></p>
Attribute Details
public String
  drivingNeeds
Notes: Brief statement of key benefit; that is, the compelling need for the product.
public String
  keyCapabilities
Notes: Brief statement of the key capabilities
public String
  primaryCompetitiveAlternative
Notes: Brief statement of primary competitive alternative
public String
  primaryDifferentiation
Notes: Brief statement of primary differentiation
public String
  targetCustomers
Notes: Brief statement of target customers.
Element Source Role Target Role Details
BusinessOpportunity
Class  
Name:  
 
Name: productPositioning
The optional ProductPositioning provides an overall statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace.
 
Object Type Connection Notes
TraceableSpecification Class Generalization